DT Daily: Amazon, Best Buy buddy up to sell each other’s smart TVs

[youtube https://www.youtube.com/watch?v=0mAbJWmVU0w?modestbranding=1&w=580&h=385]

Amazon has been slowly creeping towards selling products in actual physical stores, and a new partnership with retail juggernaut Best Buy is giving them a big dose of floor space… in a kind of roundabout way. Amazon boss Jeff Bezos just held an in-store summit with Best Buy CEO Hubert Joly at the big-box chain’s Bellevue location, where they announced that Best buy will start selling Toshiba TV’s with Amazon’s Fire TV OS – and easy access to Amazon Video – already baked in.

Additionally, Bezos says he will start selling Best Buy’s house brand Insignia TVs on Amazon.com. Amazon and Best Buy have been frenemies for a long time now – Amazon is 23 years old believe it or not – and Bezos says the two companies “trust each other,” which goes a long way to making the partnership possible. In the end, it’s Best Buy that likely benefits the most since they get exposure to Amazon’s massive customer base. Look for the new TVs to show up online and in store this summer. https://www.digitaltrends.com/home-theater/amazon-best-buy-smart-tv/

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