Alibaba's CEO started Singles Day to promote a new brand. Now it's a $25 billion 'phenomenon'

Alibaba's first Singles Day event in 2009 raked in gross merchandise value of $7.8 million. In 2017, the same event brought in more than $25 billion.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.
Translate »